Marketing scales handbook: Multi-item measures for consumer insight research.Volume 10

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Author

Bruner, Gordon C

Publisher

GCBII Productions, LLC

Publication Date

[2019]

Language

English

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Subjects

Subjects

Electronic books
Marketing research
Marketing research -- Statistical methods -- Handbooks, manuals, etc
Scaling (Social sciences)
Scaling (Social sciences) -- Handbooks, manuals, etc
Statistical methods

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ISBN

9780578470023

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