Catalog Search Results
Series
Journal of Product and Brand Management volume Volume 29, Number 2
Publisher
Emerald Publishing Limited
Pub. Date
[2020]
Author
Publisher
Wharton Digital Press
Pub. Date
[2018]
Description
Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For...
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