Catalog Search Results
18) Social marketing and social change: strategies and tools for health, well-being, and the environment
Author
Publisher
Jossey-Bass
Pub. Date
c2013
Description
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse...
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