The shopping revolution : how successful retailers win customers in an era of endless disruption
(eBook)

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Published
Philadelphia, Pennsylvania : Wharton Digital Press, [2018].
Format
eBook
ISBN
9781613630877 (e-book)
Physical Desc
1 online resource (xviii, 154 pages) : illustrations
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Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them. How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's and tomorrow's retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
Local note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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APA Citation, 7th Edition (style guide)

Kahn, B. E. (2018). The shopping revolution: how successful retailers win customers in an era of endless disruption . Wharton Digital Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Kahn, Barbara E.. 2018. The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption. Wharton Digital Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Kahn, Barbara E.. The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Wharton Digital Press, 2018.

MLA Citation, 9th Edition (style guide)

Kahn, Barbara E.. The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Wharton Digital Press, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
29fe4fba-14b7-78c1-4742-4de9b101cd07-eng
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Grouped Work ID29fe4fba-14b7-78c1-4742-4de9b101cd07-eng
Full titleshopping revolution how successful retailers win customers in an era of endless disruption
Authorkahn barbara e
Grouping Categorybook
Last Update2023-03-28 17:50:03PM
Last Indexed2024-02-20 02:01:13AM

Book Cover Information

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Last UsedDec 23, 2023

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520 |a Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them. How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's and tomorrow's retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
588 |a Description based on print version record.
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0|a Branding (Marketing)
650 0|a Business and economics|x Customer Relations.
650 0|a Brand name products|x Management.
650 0|a Product management|x Industries|x Retailing.
650 0|a Corporations|x Growth.
655 4|a Electronic books.
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7972 |a ProQuest (Firm)
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