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Customer Value Management : Some Reflections and Future Trends.
(eBook)
Author
Published
Boston : BRILL, 2019.
Format
eBook
Edition
1st ed.
ISBN
9783657775507
Physical Desc
1 online resource (28 pages)
Status
Description
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Subjects
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Language
German
Notes
Local note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Verhoef, P. C. (2019). Customer Value Management: Some Reflections and Future Trends . BRILL.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Verhoef, Peter C. 2019. Customer Value Management: Some Reflections and Future Trends. Boston: BRILL.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Verhoef, Peter C. Customer Value Management: Some Reflections and Future Trends Boston: BRILL, 2019.
Harvard Citation (style guide)Verhoef, P. C. (2019). Customer value management: some reflections and future trends. Boston: BRILL.
MLA Citation, 9th Edition (style guide)Verhoef, Peter C. Customer Value Management: Some Reflections and Future Trends BRILL, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1fa2dcab-ddb2-081c-7690-0f1303aebe94-ger
Grouping Information
| Grouped Work ID | 1fa2dcab-ddb2-081c-7690-0f1303aebe94-ger |
|---|---|
| Full title | customer value management some reflections and future trends |
| Author | verhoef peter c |
| Grouping Category | book |
| Last Update | 2023-03-28 17:59:37PM |
| Last Indexed | 2025-03-27 02:01:03AM |
Book Cover Information
| Image Source | ebrary |
|---|---|
| First Loaded | Oct 26, 2023 |
| Last Used | Apr 11, 2025 |
Marc Record
| First Detected | Mar 28, 2023 06:06:10 PM |
|---|---|
| Last File Modification Time | Mar 28, 2023 06:06:10 PM |
MARC Record
| LEADER | 02242nam a22003853i 4500 | ||
|---|---|---|---|
| 001 | EBC6516305 | ||
| 003 | MiAaPQ | ||
| 005 | 20230328122123.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 230328s2019 xx o ||||0 ger d | ||
| 020 | |a 9783657775507|q (electronic bk.) | ||
| 020 | |z 9783506775504 | ||
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| 035 | |a (OCoLC)1243534043 | ||
| 040 | |a MiAaPQ|b eng|e rda|e pn|c MiAaPQ|d MiAaPQ | ||
| 100 | 1 | |a Verhoef, Peter C. | |
| 245 | 1 | 0 | |a Customer Value Management :|b Some Reflections and Future Trends. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Boston :|b BRILL,|c 2019. | |
| 264 | 4 | |c ©2012. | |
| 300 | |a 1 online resource (28 pages) | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a Nordrhein Westfälische Akademie der Wissenschafte - Ingenieur- und Wirtschaftswissenschaften Ser. ;|v v.35 | |
| 505 | 0 | |a Intro -- CUSTOMER VALUE MANAGEMENT: Some Reflections and Future Trends -- INHALT -- 1. Introduction -- 2. Customer Value Management -- 2.1 Customer Value Management Process -- 2.2 Research and Major lessons from CVM research -- 2.3 Six Important Lessons for Practice -- 3. Customer Based Models -- 3.1 Characteristics of customer-based-models -- 3.2 Expected Utility Paradigm -- 3.3 Model development in retrospect -- 3.4 Econometric models -- 4. Customer Engagement Behavior as a Future Development -- 4.1 Customer Engagement Behavior -- 4.2 Network Effects -- 5. Conclusion -- 6. References -- Lieferbare Titel. | |
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version:|a Verhoef, Peter C.|t Customer Value Management|d Boston : BRILL,c2019|z 9783506775504 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Nordrhein Westfälische Akademie der Wissenschafte - Ingenieur- und Wirtschaftswissenschaften Ser. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/pit/detail.action?docID=6516305|z Click to View |