Customer Value Management : Some Reflections and Future Trends.
(eBook)

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Published
Boston : BRILL, 2019.
Format
eBook
Edition
1st ed.
ISBN
9783657775507
Physical Desc
1 online resource (28 pages)
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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Citations

APA Citation, 7th Edition (style guide)

Verhoef, P. C. (2019). Customer Value Management: Some Reflections and Future Trends . BRILL.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Verhoef, Peter C. 2019. Customer Value Management: Some Reflections and Future Trends. BRILL.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Verhoef, Peter C. Customer Value Management: Some Reflections and Future Trends BRILL, 2019.

MLA Citation, 9th Edition (style guide)

Verhoef, Peter C. Customer Value Management: Some Reflections and Future Trends BRILL, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
1fa2dcab-ddb2-081c-7690-0f1303aebe94-ger
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Grouped Work ID1fa2dcab-ddb2-081c-7690-0f1303aebe94-ger
Full titlecustomer value management some reflections and future trends
Authorverhoef peter c
Grouping Categorybook
Last Update2023-03-28 17:59:37PM
Last Indexed2024-05-21 02:00:42AM

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First LoadedOct 26, 2023
Last UsedMay 18, 2024

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First DetectedMar 28, 2023 06:06:10 PM
Last File Modification TimeMar 28, 2023 06:06:10 PM

MARC Record

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5050 |a Intro -- CUSTOMER VALUE MANAGEMENT: Some Reflections and Future Trends -- INHALT -- 1. Introduction -- 2. Customer Value Management -- 2.1 Customer Value Management Process -- 2.2 Research and Major lessons from CVM research -- 2.3 Six Important Lessons for Practice -- 3. Customer Based Models -- 3.1 Characteristics of customer-based-models -- 3.2 Expected Utility Paradigm -- 3.3 Model development in retrospect -- 3.4 Econometric models -- 4. Customer Engagement Behavior as a Future Development -- 4.1 Customer Engagement Behavior -- 4.2 Network Effects -- 5. Conclusion -- 6. References -- Lieferbare Titel.
588 |a Description based on publisher supplied metadata and other sources.
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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